Personalization is one of the hottest trends in marketing, and brands are investing millions into making sure their customers feel seen and heard. But what happens when as a culture we get too accustomed to having things our way? When we expect the world to deliver on our needs whenever, wherever? And what happens when this relentless focus on the individual sets up false expectations about how the world can and should work? Our brand strategist, Ann Janikowski, went on a quest to answer these questions — and found clues in some unexpected places. We’re excited to announce that she’ll be sharing her insights at the upcoming TEDx conference in Sun Valley on September 16th. This year’s theme is “Changing the Current,” and tickets are going fast! We’ll be sure to share her video as soon as it’s available, but in the meantime, you can learn more about the conference here: